Lauren Wendle, PDN Publisher
Reid Callanan, Director, Santa Fe Workshops

Marketing – Ten Points That Will Drive Your Business in Today’s Market

Debra Weiss, Creative Consultant
Mary Virginia Swanson, Creative Consultant

From Creative Vision to Financial Health

Prioritize financial goals and create strategies to meet those goals
Develop protection strategies

Aaron Schindler, Managing Director, Wealth Advisory Group LLC (Atlanta, Chicago, New York)

Robert Messett, President, Messett Financial (Dallas)

Scott Foster, Certified Financial Planner (Los Angeles)

Technology – Digital Workflow
A digital workflow plan that gets all components in the digital chain working together seamlessly, saving time and efficiencies. 

Includes:
-Lightroom overview and workflow
-Set up and preproduction shoot
-CS3 Bridge
-Archiving

Michael Britt, Managing Partner, Image Mechanics

The Future of Stock Photography
From visual literacy to “shooting stock smart” to agency contracts and licensing models, this section is an overview of today’s opportunities for licensing images. 

Includes:
-Trend analysis
-Top selling stock imagery
-Digital workflow/standards and metadata
-Building a successful portfolio
-International market
-Agency, distribution channels and licensing models

Patrick Donehue, VP/Chief Photographer, Corbis (Atlanta, Dallas, New York, Los Angeles)

Meg Asaro, Head of Context, Spark Visual Research (Chicago)

Marketing

Get perspectives from a panel of art buyers which will include an art buyer, art director and graphic designer on how to get your foot in the door and your work seen by the people that matter. Hear first hand information on what it takes to get their attention and keep it.

Moderated by:
Debra Weiss, Creative Consultant

Networking/Portfolio Sharing Reception
Bring your portfolio to share with invited art buyers, photo reps and agents, photo editors, and fine art professionals to get specific feedback on your work

Lauren Wendle, PDN Publisher
Reid Callanan, Director, Santa Fe Workshops

Presentation by Keynote Photographer.

In each city, an in-demand, notable guest photographer will share some of his or her business tips and insights about the current state of the photography industry. Each photographer will give a detailed career overview, plus expert advice on the new challenges faced by professional photographers today. The presentation will end with a question and answer session with the audience. Please refer to the speaker bios in individual city sections for further information about each guest speaker.

Atlanta - Chase Jarvis

Chicago - Doug Menuez

Dallas - Vincent Dixon

New York City - Kwaku Alston

Los Angeles - Vincent Laforet

Marketing – What Works
A collection of current promotional materials, Web sites and data from photo buyers on what’s working

Technology – High End Digital Printing
Learn how to obtain impressive print results with topics ranging from portfolio making, black and white conversions, custom and monitor profiles, workflow issues and, ultimately, what really makes a beautiful print in the digital age.

Marketing – Today’s Marketplace:  Presenting Your Work to Multiple Markets
- A guided tour of  the similarities and differences between market segments.
- Gain insights on maintaining market awareness, increasing business savvy, and receivein-depth information regarding how to reach target clients
- View work from photographers active in multiple arenas, including those who have successfully crossed over from one market to another

Moderated by:
Debra Weiss, Creative Consultant
Mary Virginia Swanson, Creative Consultant

Marketing – What’s Next?  Multimedia:  Tools and Techniques for Reaching a Broader Audience
This segment will explore new opportunities for photographers – focusing on Web, video, pod casts,  multimedia work and how these avenues might expand in the future

Ed Kashi, Photographer